ACE DESIGN STUDIO
Outvi is a Kansas City based brand that designs and produces the original Possm tool roll. This product was developed after years of biking and racing and realizing there was a need for something better than the traditional tool bag. Ace helped build on the current brand and implement it for packaging, shirts and website design.
Design refinements were made to the logotype and hammer icon, giving the mark a more balanced and unified feeling.
Once the Outvi mark was fully developed, the Possm brand and packaging were designed to live in the same family through color and typeface choices, while introducing a new illustration element to the design system.